Zoe Dunn's recent article for Medical Marketing & Media, "Should pharma abandon social media?" raised some compelling points that called into question pharma's approach to patient engagement through social media. Can social media provide a demonstrable ROI? Is pharma willing to commit to a long-term relationship, a critical underpinning of social media engagements? We asked a panel of influential patients from the WEGO Health network to answer to the following questions:
- Which pharma social media approaches do you think are most effective at delivering value (e.g. branded Facebook pages, disease education blogs, etc.)?/
- Can pharma social media resources drive patients to have conversations with healthcare professionals?
- What advice would you provide to industry for creating pharma social media programs that are engaging, effective and relevant?
See how the patient influencers responded and get their top 10 tips for pharma social media effectiveness. This report contains data from 29 patient influencers in the areas of diabetes, multiple sclerosis, psoriasis, breast cancer, colon cancer and HIV. Collectively they reach an audience of over 1 million people each month. Included is their feedback on the most effective pharma social media approaches, their opinion on the likelihood of social media to drive doctor conversations, and their top 10 tips for creating pharma social media resources that support community needs.
Download a copy of this report: https://www.truvio.com/reports/socialmedia
Read the article in MM&M: http://www.mmm-online.com/should-pharma-be-social-patients-respond/article/326589/